Saturday, June 17, 2017 13:12 IST
Shah Rukh Khan and Imtiaz Ali have an unconventional surprise up their sleeves to introduce the audience with their upcoming film 'Jab Harry Met Sejal', before its release.
In an innovative move, the actor-director duo will present 'mini trails', that is, a series of 30-second-long clips from the movie, in the run-up to the film's release on August 4.
Ali, who came up with the idea of 'mini trails', wants to showcase the idea of the film to the masses that will give them an insight into the world of lead characters Harry and Sejal, played by Shah Rukh and Anushka Sharma.
The first of these 'mini trails' will be unveiled on June 19, which will serve as a build-up to the songs of the film and help communicate the essence of the love story.
These snippets will also enable the viewers to understand the dreams and complexities of the protagonists.
Talking about this idea, Shah Rukh said in a statement, "These trails will serve as moments from their journey which gradually lead to the bigger story that would unfold in the theatres. Imtiaz has a special way of writing and shooting his scenes.
"Even the most simple of scenes have an underlying emotion or a subtext within them. These 'mini trails' will highlight moments from our film, which Imtiaz so lovingly weaves into his tales. The thought behind these trails is to draw audience closer to Harry and Sejal.'
- Thursday, August 24, 2017 Watch Trailer: This hot 'Haseena' will surely make you sweat!
|Director Vicky Ranawat along with the star cast of the movie launched the trailer of the new upcoming movie 'Haseena'...|
- Thursday, August 24, 2017 Bareilly Ki Barfi triumphs at the box office, collects 15.42cr!
|After raking in more than 10 crores in its opening weekend the film has already been declared...|
- Thursday, August 24, 2017 'Judwaa 2' trailer smashes record with 20 million views in just 2 days!
|'Judwaa 2's unprecedented trailer views has made it the most ever viewed trailer for a comedy film in the history of Bollywood...|
- Thursday, August 24, 2017 Poster Boys Sunny Deol, Bobby Deol and Shreyas Talpade kick start promotions for their film!
|Sunny Deol, Bobby Deol and Shreyas Talpade are all set to tickle the audience's funny bone with their upcoming...|