Friday, November 17, 2017 13:38 IST
Tight budget, high content and strong pre-sales spell early success for Vidya Balan-starrer.
The last few years have seen a growth in the success of content-driven films that are correctly priced. The Vidya Balan-starrer, `Tumhari Sulu` has been made with the same ethos and sentiment, with compelling, engaging content on a tight budget.
Films like `Hindi Medium`, `Neerja` and `Shubh Mangal Saavdhan` have demonstrated that profits can be reaped by a singular focus on content. `Tumhari Sulu` has taken the baton ahead. The makers have put together an endearing slice-of-life story that will put a smile on the viewer's face.
The character of Sulu has already resonated with families and housewives across the nation, while both the tracks, 'Ban Ja Meri Rani' and 'Hawa Hawai', have emerged instant chartbusters.
The tightly budgeted film (Rs. 17 crores, including prints and advertising) has already been extensively monetized by way of pre-licensing of international, music, digital and satellite rights, and in-film brand associations, making the break-even requirement from the domestic box office very low.
Reads a statement by producers T-Series and Ellipsis Entertainment, `It is as crucial to make a good film as it is to make it at a good price. Content and economics need to go hand-in-hand and Tumhari Sulu is a shining example of that.`
- Thursday, October 18, 2018 Radhika Apte is director Sriram Raghavan's muse?
|Radhika Apte's recent release 'AndhaDhun' has created a storm at the theaters emerging as a super hit at the box office...|
- Thursday, October 18, 2018 Tumbbad remains steady at the box office!
|The critically acclaimed Tumbbad starring Sohum Shah has been winning hearts of the audience, maintain a steady...|
- Thursday, October 18, 2018 Farhan Akhtar is busy with back to back concerts!
|Actor and singer Farhan Akhtar has been busy with a lot of concert these days...|
- Thursday, October 18, 2018 Ahead of Dussehra, makers of Tumbbad share a new poster unveiling the devil
|Giving glimpses of fantasy, action, frights, and scares, Tumbbad is a horrific and thrilling experience that questions...|