Last week, in partnership with FB & PVR, Alia spied on theatre audiences watching the trailer on the theatre screen and appeared on a two-way facebook LIVE in front of them and interacted with the audience as they could both see each other.
This was done in three cities - Kolkata, Delhi & Mumbai while Alia was sitting out of the Dharma Productions office.
Raazi Trailer was played before the film & was followed by Alia appearing on the big screen.
She interacted with these viewers who had just watched the trailer & discussed their thoughts on it.
The FB feature used for this is called FB LIVE.
This was a first of it's kind, TWO WAY LIVE with Theatre Audiences.
Alia Bhatt who plays the role of a spy, turned a spy quite literally!
The audience was thrilled with the innovation & expressed their excitement to watch the film.
Junglee Pictures and Dharma Productions present Raazi releasing May 11, directed by Meghna Gulzar, produced by Vineet Jain, Karan Johar, Hiroo Yash Johar and Apoorva Mehta.