Having entered the world of entertainment as a young girl, the leading lady producer now conquers the various mediums of entertainment, emerging as one of the most celebrated content producers of India and even Google couldn't agree more as it refers to her as the Content Czarina.
Owing to the filmmakers mass popularity, fans across the nation left no stone unturned to show their love for the filmmaker.
Social media went into a tizzy as Twitter witnessed a strong India trend with "Ekta Kapoor' trending for a longer duration.
Here's what fans have to say:-
Nikhil shared, "Ekta Kapoor is still ruling the market by the looks of it. With @altbalaji especially".
Anuj Khurana shared, "Competing with the internationals like Netflix and Amazon Prime... @altbalaji has established its lead in providing Indian audience with relatable content...hats off to the vision and hard work of Ekta Kapoor'.
Sanjay Bafna shared, "WOWW Google called Ekta Kapoor as Content Czarina.
Many congratulations @ektaravikapoor 👍".
Creating a digital revolution with ALTBalaji, the producer's latest domain has tailor-made content for the online audience. Ekta has her own digital video streaming service where she brings in content for the younger generation who prefer watching content on their phones.
The Content visionary has reigned the television medium over the decades turning out to be the prime reason for the increase in consumption of daily soaps. Even today the roof touching TRPs of her shows Naagin 3 and Kasautti Zindagii Kay prove to be a testimony of her rule over the TV world.