Makers of Photograph have come up with a unique idea where photographers wearing Nawazuddin Siddiqui's mask resembling his character 'Rafi' from the film.
The activity turned out amazingly well that people respond to the unique concept and the testimony of the same are the pictures taken out from that activity.
Pictures show that people are actually coming forward and responding to this concept of getting clicked by Nawazuddin Siddiqui's look-alike gave them immense joy.
Staying true to the story of the film where Nawazuddin Siddique plays a Photographer who clicks pictures near the gateway was a unique way to market the film has seen great footfall on its very first day and expecting much more on the weekends.
The film presents an unusual pairing of Nawazuddin Siddiqui and Sanya Malhotra, intriguing the audience to witness the refreshing chemistry. Nawazuddin who has given the industry some characters which will live on forever is set to deliver yet another interesting performance.
'Photograph' the film recently received huge appreciation at the reputable Berlin Film Festival. The movie was also premiered at the Sundance Fim Festival.
International publications have hailed the movie as a quiet and effective romance. The Hollywood Reporter called it 'a quiet charmer.'
The reunion of Ritesh Batra and Nawaduddin Siddiqui has created a big buzz in the fans for another path-breaking film. Whereas Sanya who gave a big Box office Blockbuster Badhaai Ho last year is all set to start her new year with the award-winning director Ritesh Batra.
Written and directed by Ritesh Batra, Photograph is presented by Amazon Studious in association with The Match Factory and is slated to release in India on 15th March 2019.