The makers of 'BLANK' pull of a unique marketing strategy to launch the first song 'Warning Nahi Dunga'
Thursday, April 18, 2019 13:04 IST
By Santa Banta News Network
The trailer of Sunny Deol and Karan Kapadia starrer 'BLANK' has piqued the audience's interest across the nation. After the trailer being so well received, the makers of the film decided to launch the first song of the film 'Warning Nahi Dunga', without any prior announcement, build up or "warning".

Karan Kapadia with director Behzad Khambata landed up at a leading radio station's office, without any warning and launched the song. The marketing activity was in sync with the song's message and received a great response from the radio listeners and the digital audience. The audiences took their excitement to Twitter and started sharing memes from the film.

Written and directed by Behzad Khambata, Blank is an edgy thriller pegged around terrorism. The film also stars Ishita Dutta and Karanvir Sharma.'Blank' is hitting the screens on May 3, 2019.
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