Wednesday, May 20, 2020 16:18 IST
Who knew the three worlds- Heaven, Earth and Underworld would become the next big and trending marketing thing across? Well, leading brands and meme-zars definitely work in sync where Amazon Prime Video's Paatal Lok has become the new 'IT' thing which is inspiring campaigns and narratives, owing to the massive success it is enjoying.
The Amazon Original series, Paatal Lok created by Sudip Sharma, and produced by Anushka Sharma's Clean Slate Filmz released on 15th May and ever since, has been garnering appreciation from all across such that it has been hailed as the biggest show ever on OTT. The series' meme template shared by Anushka Sharma a few days ago has turned topical with Paatal Lok brand posts. The brands are encashing on the show's topicality and popularity bringing in their take on the template.
From food and beverage company- Swiggy, Mojo Pizza, PayTM, dating app Tinder to global ice cream brand Baskin Robbins India and contraceptives brand namely Durex and Manforce- looks like the whole brands circuit is rushing to bring their own synonymous pop-culture brand-take. Even Mumbai Police knows to being pop-culture warnings and notices to the public took to their handle and shared a 'stay at home' poster.
Definitely, Paatal Lok is not just making waves all across for its thriller content that has been winning appreciation from industry as well as audience but is winning on other fronts. It is definitely the new hot topic. If you haven't watched it yet? You are missing out. Catch it on Amazon Prime Video now!
- Wednesday, June 03, 2020 Siddhant Chaturvedi enjoys 'wordplays’ because it helps him THIS way with his art. Find out!
|Hailed as the Silent find of the year who is breaking stereotypes with his talent, Siddhant Chaturvedi is most definitely the man of the hour...|
- Wednesday, June 03, 2020 Deepika also carries these larger than life kind of roles very well: Madhuri Dixit
|Madhuri Dixit is one of the most iconic actresses of Indian cinema who has left an indelible mark in the hearts of the audiences...|
- Wednesday, June 03, 2020 Ritesh Sidhwani raises his voice against the nefarious incident of a pregnant elephant being murdered
|Not so long ago an atrocious incident took place wherein a pregnant elephant faced one of the most brutal forms of animal abuse...|
- Wednesday, June 03, 2020 Exhibiting how good content cuts across boundaries, Ponmagal Vandhal attains remarkable success on OTT!
|The legal courtroom drama, Ponmagal Vandhal, released on 29th May, and since then it has been the talk of the town!...|