Wednesday, September 02, 2009 11:44 IST
Trust Salman Khan to always court extremes. So far he has done not one short film on a public issue. Now starting next
month we'll see him in as many as 30 of these films on television one after another, all for a cause.
Salman Khan has never done so much media coverage before, and there's a good reason for it.
Almost all the marketing for Wanted will benefit Salman's new charity concern Being Human in one way or another.
In fact Boney Kapoor's company has created 30 public -awareness short films with Salman which will begin airing a
week before the release of Wanted. These films will have Salman addressing the public about social issues such as
drugs, old people, crime, etc.
Boney says, "It's true Salman's keen interest in marketing Wanted has a lot to do with his newly-discovered craving for
organized social work. This was a side to Salman that always existed. It just needed to be harnessed. Earlier too he
contributed hugely to charitable and social causes. But not in this organized fashion."
The 30 short films directed by Nikhil Saini are expected to give Salman a new image. He has always been seen to have
the picture of an enfant-terrible. Now Salman wants to change that. He has seen his colleagues create public
awareness. Now it's his turn.
Says Boney, "About time. The 30 short films will be unleashed in quick succession one after another. Salman is one of
the best humanbeings I've met.
We first bonded over Vodka and Bracardi in Hyderabad when he was shooting
for Judwaa and I for Judaai. Later I asked him to do a 2-day appearance in Sirf Tum. He immediately agreed. When I
asked his fee he said he wanted another drinking session like the one in Hyderabad.
Then he did No Entry for
me at time when I was going through a low. Even for Milenge Milenge he agreed to a cameo until he opted out for
Salam had abandoned the project because of differences with Shahid Kapoor.
Says Boney, "For Wanted we wanted Salman to completely abandon the bad boy image. Salman is a youth icon. And
those 30 short films on public issues we've produced will project him as a responsible citizen and an icon who knows his
- Saturday, March 25, 2017 Check out the first pic of Salman-Katrina from 'Tiger Zinda Hai'!
|After five years, Salman Khan and Katrina Kaif are back together, shooting for their upcoming film 'Tiger Zinda Hai' in Austria.|
- Saturday, March 25, 2017 Shraddha is juggling between two worlds!
|Shraddha Kapoor has been juggling with two very different worlds currently playing different characters in her upcoming films, 'Haseena' and 'Half Girlfriend.'|
- Saturday, March 25, 2017 I was trained to be the best by the best: Taapsee
|Akshay Kumar has played an instrumental role in training Taapsee Pannu for their upcoming film, 'Naam Shabana.' The movie is India's first spin-off based on Taapsee's character in Neeraj Pandey's highly acclaimed, 'Baby.' |
- Saturday, March 25, 2017 Why Sanjay Dutt wants to change the release date of 'Bhoomi'?
|In a true Munna Bhai style, Sanjay Dutt doesn't want a clash at the Box Office, with friend Aamir Khan.|