Thursday, March 21, 2013 14:02 IST
Co-stars Ameesha Patel and Neil Nitin Mukesh are pulling out all the stops for promoting their upcoming film 'Shortcut Romeo'
Ameesha Patel and Neil Nitin Mukesh are gearing up for their next release Shortcut Romeo that releases in June. The stars are going all out in doing whatever is needed for the publicity for their film. Producer and director Susi Ganesh has a big campaign lined up for the promotional activities of Shortcut Romeo from US to UK to all over India.
The team has full faith in the film's content. They feel it has the masala to attract all categories of the audience from the masses to the classes.
The film is a total entertainer with heavy thrills as the high point of the film. Neil and Ameesha recently shot a lavish song for the film. The stars feel that Shortcut Romeo will not only be known for their performances but also for its commercial aspects the need of the hour for any project.
`Publicity today plays a huge part in the success of a film along with the content. This film has the potential to achieve that. The kind of promotional activities we have planned like worldwide premieres will be on a large scale,` says Susi.
Incidentally Susi and Kuunal Goomer (Ameesha's business partner) are close friends. Susi has tremendous respect for Kuunal's vision where creativity is concerned. He feels that together they will take Shortcut Romeo to a next level with the support of Neil and Ameesha
Meanwhile, Ameesha will be busy with her own home production Desi Magic and another project with her favourite co-star for the next five months. She has a hectic schedule ahead with three releases already in her kitty this year.
By arrangement with Mid-Day.com
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