Monday, May 06, 2013 13:00 IST
Actor-filmmaker Farhan Akhtar, Bling and JWT recently tied up with EveryMedia Technologies Pvt. Ltd. for their social initiative
M. A. R. D. (Men Against Rape and Discrimination).
The agency has come on board as the social media partner.
On Apr 26, during the Indian Premier League (IPL) 6 match between Kolkata Knight Riders and Kings XI Punjab at Eden
Gardens, Farhan Akhtar and Shaan performed to a Bengali poem written by Javed Akhtar exclusively for the initiative.
70,000 fake moustaches were distributed during the IPL 6 match in Kolkata, along with flyers with the poem printed on it.
Commenting on the association, Farhan Akhtar said, "Every morning that I flip through pages of the newspaper, I am reminded of
how important it is to educate people today about something as simple as respecting a woman. "
"Something as obvious as that now needs to be drilled in everyone's heads. EveryMedia is a team of digital experts, and I am
happy that they have come on board to help push the message across. "
Gautam Thakker, CEO, EveryMedia Technologies Pvt. Ltd. said, "We are glad to be associated with M. A. R. D.. It has been an
honour to be a part of the team reaching out to people with such a strong cause. It is imperative for us to make sure that people
are made aware of the fact that everyone deserves to be treated with respect. There can be no two ways about it. "
- Thursday, November 26, 2020 'Lucknow has been very lucky for me and it plays a very important role in my career,' informs Divyenndu as he visits the city post the success of his popular crime-thriller ‘Bicchoo Ka Khel’!
|Divyenndu has been on a promotional spree for his latest crime-thriller 'Bicchoo Ka Khel' and has been leaving no stone unturned...|
- Thursday, November 26, 2020 Must watch! Here are 5 reasons that will get you sold to watch Amazon Prime Video's Mane Number 13
|Amazon Prime Video brings to you Mane No. 13, horror thriller to your home screens on November 26. A film, sure to keep you on the edge...|
- Thursday, November 26, 2020 Kiara Advani looks drop-dead gorgeous in the teaser of her new song 'Heelein Toot Gayi'!
|Kiara Advani starrer Indoo Ki Jawani is soon going to hit the theatres this December and guess what after releasing the song...|
- Thursday, November 26, 2020 The brother duo - Anand and Vijay Deverokonda pay a tribute to Middle Class Melodies in a special way!
|Telugu dramedy Middle Class Melodies recently had its global world premiere on Amazon Prime Video and since the day of launch...|