Tuesday, November 19, 2013 12:05 IST
Actor Sushant Singh Rajput, who shot to fame with `Kai Po Che`, has been chosen to endorse an "innovative" cosmetic product for men.
An official announcement of his association will be made in Mumbai Wednesday.
He will launch a `first-of-its kind skincare regime for men` at the event.
The `Shuddh Desi Romance` actor earlier featured in a soap advertisement with his actress-girlfriend Ankita Lokhande.
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