Thursday, August 18, 2005 17:39 IST
Bangalore-based Toyota Kirloskar Motor, or TK, has roped in ace Bollywood actor Aamir Khan as brand ambassador for its mid-size sedan, Innova.
The company has signed up a one year contract with the Bollywood icon for a Rs 4.5-crore deal. Significantly, the company has decided to get associated with Mr Khan
only for Innova.
When asked whether this will have a certain negative effect to the company's other brands, Mr Vikram Kirloskar, chairman TKM, told this newspaper, "Our products heavily
depend on the quality aspect that Toyota is known for worldover. While this is for the first time that we are introducing a brand ambassador for Toyota in India, I am not really
sceptical about any adverse impact on sales for our other brands."
Toyota's international brand ambassadors include Hollywood actor Brad Pitt and pop star Britney Spears. Mr Kirloskar added that TKM has set for itself an ambitious target
of selling 42,000 Innovas in the current fiscal.
Mr Khan, for whom this is the third endorsement after Titan and Coke, said, "When TKM approached me, I started studying the company and the product. And I realised that
with the Innova, the company is bound to create history in the Indian automotive sector by creating this new segment of cars."
TKM launched Innova a couple of months back. When asked why the company took so long to appoint a brand ambassador, Mr Atsushi Toyoshima, managing director of
TKM said, "After the launch of the Innova, we wanted the car to settle down in the market first. Now, by associating with Aamir, we want to give the car a much stronger
- Friday, June 22, 2018 Presenting the team in action, the latest poster announces the trailer of 'Gold' releases in 3 days!
|Announcing the trailer to be out in 3 days, Akshay Kumar shared a new poster of Excel Entertainment's 'Gold' on social media...|
- Friday, June 22, 2018 This is why Shahid Kapoor won't be able to perform at IIFA 2018
|Actor Shahid Kapoor who was scheduled to perform a power-packed act at IIFA awards on June 24th, now won't be able to perform...|
- Friday, June 22, 2018 See what Deepika has to say for Ranveer's picture!
|Ranveer and Deepika are the most adorable couple of Bollywood and there's no second say about it. After Neha...|
- Friday, June 22, 2018 Salman Khan thanks his fans for supporting 'Race 3'!
|Salman Khan movies are known for minting money in the box office. And if you haven't watched 'Race 3' yet, you really...|