Thursday, August 18, 2005 17:39 IST
Bangalore-based Toyota Kirloskar Motor, or TK, has roped in ace Bollywood actor Aamir Khan as brand ambassador for its mid-size sedan, Innova.
The company has signed up a one year contract with the Bollywood icon for a Rs 4.5-crore deal. Significantly, the company has decided to get associated with Mr Khan
only for Innova.
When asked whether this will have a certain negative effect to the company's other brands, Mr Vikram Kirloskar, chairman TKM, told this newspaper, "Our products heavily
depend on the quality aspect that Toyota is known for worldover. While this is for the first time that we are introducing a brand ambassador for Toyota in India, I am not really
sceptical about any adverse impact on sales for our other brands."
Toyota's international brand ambassadors include Hollywood actor Brad Pitt and pop star Britney Spears. Mr Kirloskar added that TKM has set for itself an ambitious target
of selling 42,000 Innovas in the current fiscal.
Mr Khan, for whom this is the third endorsement after Titan and Coke, said, "When TKM approached me, I started studying the company and the product. And I realised that
with the Innova, the company is bound to create history in the Indian automotive sector by creating this new segment of cars."
TKM launched Innova a couple of months back. When asked why the company took so long to appoint a brand ambassador, Mr Atsushi Toyoshima, managing director of
TKM said, "After the launch of the Innova, we wanted the car to settle down in the market first. Now, by associating with Aamir, we want to give the car a much stronger
- Wednesday, August 24, 2016 Is this Shahid's look from his upcoming film 'Padmavati'?
|Of late Shahid Kapoor has been working on the looks and the character of his upcoming film 'Padmavati'. The talented...|
- Wednesday, August 24, 2016 'Kaari Kaari' song from Pink depicts the search for hope!
|The makers of the movie Pink have released another song from the movie titled 'Kaari Kaari. Unlike their peppy...|
- Wednesday, August 24, 2016 Half Girlfriend cast take the Beat pe Booty Challenge!
|Joining the bandwagon now is the cast of Half Girlfriend, Arjun Kapoor, Shraddha Kapoor and Chetan Bhagat...|
- Wednesday, August 24, 2016 Adah working really hard for Commando 2
|Here's Adah sharma from her training sessions for Commando 2 where is plays the female lead opposite Vidyut Jammwal...|