With outlets in seven major cities the Bollywood actress Shilpa Shetty has launched her own gold and jewellery company.
Satyug Gold has entered into long-term contracts with gold mines all over the world and also owns two refineries in India, Shilpa Shetty, who is Chairperson of the company, said, reports The Times of India.
Satyug Gold is opening seven stores in cities like Mumbai, Delhi, Jaipur, Ahmedabad, Pune, Chandigarh and Ludhiana. These outlets will feature regular collections of jewellery designed by the actress.
`We have entered into long-term contracts with gold mines from all over the world and own two licensed refineries in India. Some of the margins we make in our gold business will be passed on to our customers in the form of discounts.` `This is possible because we are a complete mine-to- refinery-to-customer set up,` Shilpa Shetty told reporters here.
Satyug owns 42 per cent stake in AuPtAg Refinery and 50 per cent in Royal Refinery, both located in Navi Mumbai. They have refining capacity of 18 tonne and 150 tonne per annum, respectively, she said.