Thursday, January 26, 2006 12:25 IST
It looks like Aamir Khan's "Rang De Basanti" is the pick of the season for multiplexes, with the film's distributors and exhibitors unanimously deciding to hike admission
rates at all multiplexes.
Says Cineline theatres' Sanjay Dalia: "We have hiked the admission rates at the entire Cineline chain by 10 percent for the regular shows and 15 percent for the weekend
and prime time shows in the first week.
"It is no doubt a bankable film considering it has Aamir Khan. Besides, a Republic Day release will give it an extended weekend. Moreover, there is no major opposition,
which means it will get the undivided attention of the audiences."
Arun Sharma, distributor in charge of INOX, completely endorses Dalia's point of view and says: "Let's not forget that the film is a premium product and a premium product
always comes at a price."
But the single screen exhibitors have chosen to play the film at the existing admission rates. "Times have changed and the business of films today does not go beyond one
or two weeks. That is the reason multiplexes try to make the best out of the first week's run," says distributor and exhibitor Ramesh Sippy.
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