On an Emmy night dominated by HBO and Schitt's Creek, streaming services were largely marginalized, taking three supporting actor prizes and a fourth for best limited-series directing.
HBO, riding Succession and Watchmen in particular, dominated the network rankings of networks, capturing 30 wins out of its 107 total nominations. It took 11 prizes on the Primetime Emmys telecast tonight.
Pop TV, the small, ViacomCBS-owned network that championed the Canadian Schitt's Creek in the U.S., scored seven Primetime Emmys and 10 in all. Schitt's was decorated in historic fashion in its sixth and final season, sweeping in all seven categories, including Outstanding Comedy Series.
The results stood in contrast with the decidedly stream-y tableau in some recent years, when shows like The Marvelous Mrs. Maisel and The Handmaid's Tale managed stunning wins in marquee categories. Netflix over the summer set a record with 160 total nominations, counting the Creative Arts categories, but made good on only 21 of those in the end.
Eugene Levy, in accepting Schitt's Creek series Emmy, made a point of thanking Netflix for providing `the spark that seemed to, you know, start everything.` Many Academy voters, to say nothing of general viewers, came to embrace the show in its final season by catching up with it on Netflix.
That reference, along with an appearance by David Spade as Joe Exotic, the now imprisoned star of pandemic unscripted smash Tiger King, gave Netflix some additional screen time. ABC last fall implemented a ban of advertising by Netflix, so it wasn't able to ante up for any trailer time during the show's breaks.