India's 1st Playboy club to open in Goa

Adult entertainment company Playboy is set to open its first club in India in north Goa's Candolim beach.

The club will open by mid-December beach, Playboy (PB) Lifestyle chief Sanjay Gupta said.

It will be the first beach location for a Playboy club globally.

PB Lifestyle, the Indian firm with rights to the Playboy brand, is planning to set up eight Playboy Clubs over three years and have 120 clubs, bars and cafes in 10 years, the BBC reported.

The Goa club will have 22,000 sq ft of space.

Playboy bunnies are generally dressed in a corset with a fluffy rabbit tail and ears, but Gupta said that the costume would be adapted to suit conservative values of India.

"Bunnies are an integral part of Playboy clubs," he said.

"For the obvious reasons of Indian morality and sensibilities, we can't follow the traditional costumes that Playboy bunnies are associated with," he added.

Gupta said that the new dresses will be revealed at the club's launch.

Playboy, along with several other adult magazines, is banned in India under its obscenity laws.