A man from Pune, Maharashtra, spent 14,000 pounds on a solid gold shirt in the hope that it will attract attention from females.
32-year-old money-lender Datta Phuge, from Pimpri-Chinchwad, commissioned the shirt, which took a team of 15 goldsmiths two weeks to prepare by working 16 hours a day, creating and weaving the gold threads, the Daily Mail reported.
The shirt comes complete with its own matching cuffs and a set of rings also crafted from gold.
Phuge told the Pune Mirror that he knew he was not the best looking man in the world, but now no woman could fail to get dazzled by his shirt.
He said that the gold shirt has been one of his dreams and it would be an embellishment to his reputation as the "Gold man of Pimpri."
The gaudy shirt has been assembled on a fabric base of imported white velvet, and comes with six Swarovski crystal buttons and an intricate belt, all made up of gold.