Domino's Pizza has hired a creative agency called T + Biscuits to test the feasibility of octocopter drones that could deliver a hot, delicious pizza at your doorstep.
Heavily branded as the DomiCopter, the current prototype can deliver two, large pizzas in about ten minutes within a four mile radius of the store, Fox News reported.
While future versions could hypothetically use GPS coordinates to deliver the pie, the existing model is piloted from the ground by someone experienced in drone flight.
The DomiCopter has eight spinning blades and includes the standard thermal insulation bag that's carried around by Domino's Pizza delivery drivers.
Developed by a company called Aerosight, this type of drone is primarily used for capturing broadcast quality video with cameras like the Red Epic, Canon C300 or Sony PMW F3.
No flying permits are needed to operate the drone up to 126 meters off the ground, as detailed by NBC News recently; only permission of the landowner is required.
Other tools that can be used with the drone include on-board GPS, air pressure sensors and an electronic compass.
After proving the concept with the first drone flight, the DomiCopter has been delivered to Domino's UK headquarters for further testing.
Ideally, the company wants to test increasing the payload capacity of the drone in order to carry other items like a two-liter bottle of Coke or perhaps more pizzas.