• Never stop testing, and your advertising will never stop improving.
    ~ David Ogilvy
  • The best ideas come as jokes. Make your thinking as funny as possible.
    The best ideas come as jokes. Make your thinking as funny as possible.
    ~ David Ogilvy
  • I do not regard advertising as entertainment or an art form, but as a medium of information.
    ~ David Ogilvy
  • Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
    ~ David Ogilvy