Saturday, April 18, 2020 17:48 IST
The Indian Institute of Human Brands (IIHB) which specializes in the study of celebrities released a report on the 'heartfulness' of famous faces, taking into account PR announcements made by them in recent days. The IIHB panel has formulated a Celebrity Heartfulness Index (CHI) which takes into account the amount donated to charity, the stature of the celebrity & commensurate size of the donation, transparency around the giving, and whether cash has been given or promises have been made about giving in kind.
Akshay Kumar has scored a perfect 10, with a Celebrity Heartfulness Index (CHI) of 10.0. His contribution of Rs. 25 crores to the PM-CARES Fund is an 'unbelievable individual contribution', feels the IIHB. There is clarity not only on the quantum, but also where the monies are headed.
Bhushan Kumar, chairman and MD of T-Series, who contributed Rs. 11 crores to the PM CARES Fund, and Rs. 1 crore to the Maharashtra CM's Fund got a CHI of 9.0
Bollywood's latest chocokate boy and heartthrob Kartik Aryan earned an impressive CHI of 8.0 by contributed 1 crore. Designer Sabyasachi also scored a CHI of 8.0 for his large-heartedness. Vicky Kaushal has got a CHI of 7.5 for his Rs. 1 crore COVID-19 contribution.
The panel at IIHB also gave Akshay Kumar's wife, Twinkle Khanna, a CHI of 10.0. Many a better half, the panel felt, would have tried to dissuade the partner from putting out such a mind-blowing donation but not Twinkle, hence, a Perfect 10 for her too.
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