Friday, May 22, 2020 13:47 IST
Producer Ekta Kapoor is relentlessly making sure that she extends her contribution towards those who are affected by the lockdown, in order to curb the spread of Covid-19. This time, she is mobilising the massive fanbase that the TV industry enjoys with a unique initiative- 'Fan ka Fan'. The initiative encourages a fan to mark their donation towards the PM Cares Fund to help fight Covid-19.
Ekta Kapoor taking to her social media posted a video urging fans to contribute and wrote, `We may all be in lockdown, but through the medium of television, we continue to be entertained by our favourite stars & shows. An excellent initiative http://fankafan.com has been launched in an effort to mobilise the massive fan base that the TV industry enjoys.`
`An endeavour to help direct the love 'fans' have for their favourite stars. Fankafan encourages fans to donate via the official site http://fankafan.com towards the #PMCaresFund to help battle covid-19.`
`So head to the website, select your favourite star, & donate via http://fankafan.com & you will receive a special 'Thank You' video from the selected celebrity on the list. In this way you've donated for a good cause and your celebrity is now 'your fan'.`
`So head to the website, donate and partake in the battle against Covid-19. The only way ahead, is together!
@fankafanindia @JDMajethia #fankafan`
This is not the first time that the producer has extended her support towards the society during these challenging times. Earlier, Ekta marked her contribution by giving up her one year's worth salary which is over Rs. 2 Crores to help her employees- freelancers and daily wage workers during this period of lockdown.
Ekta also, spearheaded an initiative where the top TV producers-actors from Television fraternity united in their fight against COVID-19 to create and spread out a very important video during the current pandemic crisis. The video emphasised on the the importance of staying at home.
The 'content Czarina' is truly setting new examples to be followed across. Ekta Kapoor is one of the most successful producers we all look upto and take inspiration from. With this act, she has given us yet another reason while she continuously makes sure to contribute and urge everyone to do the same at a time when a united front is the need.