Fevicol Sofa Ad - Fevicol Celebrates 60 Years of Unbreakable Bond

Born in 1959, adhesive brand Fevicol is celebrating its 60 years of operations. Launched with a single product, Fevicol today has over 75 variants such as Marine, HeatX, Hi-per, EzeeSpray, among others.
To celebrate this milestone, Fevicol has unveiled a new mega campaign that captures its bonding qualities. Conceptualised by Ogilvy, Pidilite’s creative agency partner for over three decades, the new TV film highlights the Fevicol’s journey over the years in its typical human and humorous fashion. The film showcases the strength of Fevicol while drawing parallels with the changing paradigms of Indian social and cultural scenario.
Director: Prasoon Pandey

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