Tuesday, December 25, 2012 11:49 IST
Actor Kamal Haasan's forthcoming bilingual thriller film "Vishwaroopam" will be premiered on Airtel DTH before its worldwide theatrical release Jan 11.
The Tamil and Telugu version is titled "Vishwaroopam", while Hindi one is called "Vishwaroop" and all of them will be shown on Airtel's Pay Per Service View 12 hours prior to it's release in theatres.
"I'm proud to be associated with Airtel DTH in this pioneering venture, which takes the combination of entertainment and technology to even greater heights. I'm very happy with the thought that many more viewers will be able to enjoy 'Vishwaroop'/ 'Vishwaroopam' in the comfort of their homes," Kamal said in a statement.
All three versions will be aired at 9.30 p.m. on Jan 10.
Shashi Arora, CEO-DTH media, Bharti Airtel, said they are proud to launch yet another industry first on Airtel DTH.
"I am certain that Kamal Haasan's fans will make the maximum out of this initiative and enjoy the movie in the convenience of their homes along with family and friends," added Arora.
The movie also stars Rahul Bose, Puja Kumar and Andrea Jeremiah in the lead roles.